Senior Integrated Campaign Manager, Higher Education
- Firma
- Panopto
- Lokacija
- Remote
- Nivo
- Senior
- Objavljeno
- 09.10.2026
Opis posla
Company Overview:
At Panopto, we are the most customer-centric learning technology company in the world. As the leader in visual and audio-based learning, we empower organizations to share knowledge effortlessly in a capture and post-capture world. We don’t just build software; we obsess over our users’ goals to deliver solutions that truly matter. Our mission is simple: to attract the brightest talent, people like you, to Elevate the Craft and do the most impactful work of your career.
To enhance our team we are seeking an experienced Senior Integrated Campaign Manager, Higher Education to own our demand generation strategy and campaign execution for one of our key markets.
Position Summary
As the Senior Integrated Campaign Manager, Higher Education, you'll serve as the strategic marketing lead for one of our core growth verticals. If you excel at turning market insight into full-funnel campaign strategy, aligning cross-functional teams, and building programs that directly increase pipeline velocity, this role is built for you.
How You’ll Contribute
In this role, you will have the opportunity to:
Own Vertical Campaign Strategy: You will build multi-quarter, integrated campaign strategies that support new-logo acquisition, customer expansion, and competitive displacement across Higher Education institutions.
Architect Full-Funnel Campaigns: You will design, launch, and measure integrated programs spanning email, webinars, paid media, digital campaigns, field events, and outbound SDR sequences.
Lead Cross-Functional Alignment: You will partner with Product Marketing, Sales Leadership, RevOps, and agency partners to align messaging, lead handoff SLAs, and target account penetration strategies.
Author Strategic Copy and Briefs: You will set the standard for campaign copy, messaging frameworks, and creative briefs for email programs, landing pages, and promotion assets.
Own the Scorecard: You will govern the Higher Education campaign scorecard, tracking sourced and i