CRM Specialist
- Company
- SwissBorg
- Location
- Remote
- Posted
- 31.10.2026
Job description
Join us!
We’re hiring a Lifecycle Specialist to own our email, push, and in-app messaging, optimising existing journeys, filling funnel gaps, and balancing our campaign calendar to boost activation, retention, and ARPU.
You’ll test messaging, timing, and cohorts to drive growth, using AI to automate manual workflows across campaign creation and reporting.
You will:
Own our lifecycle programme across email, push and in-app banners: run existing journeys and build new ones where the funnel has gaps
Manage transactional, triggered, seasonal and product campaigns, keeping the comms calendar coherent and avoiding over-messaging
Build growth, activation and retention strategies to increase ARPU
Run experiments on messaging, timing, channels and cohorts, and report on what moves activation and retention KPIs
Use AI to automate manual work and to speed up campaign creation, QA and reporting
About you:
Have experience in CRM, lifecycle or growth marketing, ideally in a B2C app (fintech or crypto)
Hands-on with an ESP or CEP such as Iterable, HubSpot or similar, building email and push automations, including transactional and triggered flows
Growth mindset: funnels, cohorts, activation, churn, and how to keep users engaged without overwhelming them
Strong analytics: A/B testing, cohort analysis, and comfortable pulling your own numbers (Mixpanel, Metabase or SQL a plus)
Structured, methodical and confident sharing ideas with the team
Must have an interest in crypto
Why SwissBorg:
🪙 Annual BORG bonus
⏰ Genuine remote and flexible working
🏖 25 days annual leave plus local bank holidays
📚 Learning and development budget
💻 MacBook and home office budget
✈ Team and company-wide retreats
📱 SwissBorg Premium account
💰 VSOP share options
🤗 BORG welcome bonus